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Get Your Business’s Brand Noticed with Outdoor Branding Strategies from Brand Unlimited!

If your brand isn’t on the lips of your target audience, you’re going to need to find a way to change that. Branding and marketing can get a little confusing if you have no background in the field, but that doesn’t mean that you can simply ignore it. Marketing your business’s brand and products can become challenging if you don’t plan to do any branding.

Branding is an imperative part of the marketing process, and it provides a means for your target audience to identify with. If you take a drive through your local town or city, you are bound to see all kinds of advertising all around you. Outdoor branding is something that has grown in popularity over time, and not just because it’s the latest trend, but because it actually really works.

There’s help at hand at Brand Unlimited. At Brand Unlimited, we can do all kinds of outdoor branding, and while we have a wealth of ideas and options to offer, we’re willing to listen to yours and try implement them too. We pride ourselves on the fact that we can brand anything from a pen to a building, and actually everything in between too.

Below are a few ideas of types of outdoor branding that can benefit your business:

  • Billboards
  • Buildings
  • Gazebos
  • Flags
  • Banners
  • Signage
  • Street post signs
  • Car decals
  • Street furniture (bus stops and benches)

The most important thing about outdoor branding is that it’s known to have a high impact, as well as offer geographical flexibility. You can reach a large audience on a daily basis, and reap the rewards of consistent, reinforced advertising. The whole idea of out-of-home advertising is to connect with consumers when they’re out living their lives, as this has presented an impressive return on investment for advertisers.

Creativity is absolutely essential when it comes to outdoor branding. With so much already going on around while outside, it’s important to have a competitive edge, so that you stand out from other advertisers. Whether it’s a striking image that’s designed to have an impact or a setup for experiential marketing, the main objective is to ensure that those who see the brand and participate, are able to walk away and remember it.

Outdoor advertising plays a critical role in the overall marketing strategy of your business. In the past, most businesses believed that television and radio advertising was the way to go for the best possible impact, but things have changed. Now with mobile technology being what it is and the internet being readily available, outdoor branding can do more than just create brand awareness. It can actually drive consumers to something (or the next step) immediately. This can be done by means of including a website address, QR codes, or links to social media pages, such as Instagram, Facebook and Twitter. Outdoor advertising has changed for the better.

Now with the right outdoor branding strategy and campaign, you can start a conversation with your target market, and actually engage with them!

At Brand Unlimited, we can assist with outdoor branding that offers the following:

  • Content that consumers want to share (and do share!).
  • Targeted advertising and branding zones (we won’t advertise your brand in the wrong areas).
  • Outdoor branding will give your competitors a run for their money.
  • Simple, eye-catching adverts that draw the consumer in and give them something to think about. We won’t clutter your branding or overwhelm your consumer.

Outdoor branding is something that should certainly be on your must-have list for your brand and business. And at Brand Unlimited, we believe that we are just the team to assist you with getting your brand off the ground and in the face of your target audience. We believe in creating brands that are hard to ignore, and we would love for your business to be one of those brands.

We welcome you to get in touch with us to discuss the various outdoor branding options that we have available to you. There’s no idea too big or too small for us to work with – give us a try! For more advice and information, simply send us an email or give us call when it suits you.