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Event Branding Ideas to Get Your Brand Noticed

Have you just been handed the task of arranging an outdoor or indoor event that involves showcasing your brand? No matter what type of business you have, event branding not only plays a vital role in building a brand’s image, but is also a great way to promote your products, services, and interact with new and existing clients. Events are a huge opportunity to utilise marketing and branding strategies, so when you are putting an event together, you need to make sure it’s a brilliant one.

Before the 21st century, the retail game was fairly straightforward: you hired an outdoor or indoor space and displayed your merchandise. But in an age of competitive environments, saturated markets, shrinking profits, and the emergence of disruptive technology, retail has gotten a lot more challenging.

Although retail is going through some big changes, our team here at BrandUnlimited believe that when disruption happens, not only does it generate pressure, but it also generates opportunities. An event is your golden opportunity to reinforce the experience you want your guests to have when they interact with you and your brand. With that said, here are some awesome event branding ideas to get your brand noticed and remembered for all the right reasons.

Create a Photo Booth

Photo booths are all the rage these days and guests are far more likely to share images involving an original or exciting photo op on social media, consequently increasing your brand exposure. You can be guaranteed that those pictures are going to be on Facebook, Twitter and Instagram within minutes after being taken.

Social Media #Marketing

Don’t just inform customers in advance of the event, you should also let them see it or read about it via hashtag marketing on Facebook, Twitter and Instagram. Creating a # campaign is an excellent opportunity to generate buzz, create awareness and get your event out there before, during and after the event. Send #tweets or share #pictures during the event as well.

Vehicle Branding

Vehicle branding has become the first choice of marketing for many brands worldwide. With conventional marketing practices taking the back seat, many are choosing vehicle branding because of its much wider reach. Not only can a quality vinyl wrap emphasise your brand and identity to those attending the event, but it also creates an unforgettable marketing opportunity.

Create a Pop-up Bar or Buffet Kiosk

While e-commerce might be a huge part of the future of retail, pop-ups are shaking up the retail world in a radical way. Once considered as a low-key tactic to sell products and meet new customers, pop-ups have exploded into a huge money spinner and a fantastic branding opportunity. A master selling tool that works as a three-dimensional branded billboard, pop-ups have huge potential to generate the type of attention required to physically engage potential customers. What’s more, pop-ups can be designed and built in a variety of shapes and sizes that cater to the demographic you are seeking to market.

Branded Giveaways

A brilliant opportunity to keep your brand fresh in the minds of your guests is by sending them home with a branded gift that they can use at work or use at home. Some ideas are branded pens, branded fridge magnets or branded notepads, and the list goes on.

Your brand is your biggest selling point and it needs as much exposure as it can get. Whether you are a start-up or a business looking to reinvent your image, it is imperative that you come up with creative ways to develop brand awareness – and event branding is an excellent way to do it. While it is true that branding strategies have evolved over the years, there is basically still one golden rule when it comes to marketing: get your brand noticed and out on the streets.

We Create Events That Boost Brand Awareness

At BrandUnlimited, we recognise the evolving arena of marketing and this is where we can help you outrival your competitors. To achieve this, we create strategic, creative, innovative, and well-executed brand campaigns that connect people to brands. It is important to understand that today’s consumers have never been more bored of the same old marketing tactics, and in today's economic climate, you need to do everything you can to earn their trust and money, and that is where we can help.

Leaders in translating event branding strategies into well-executed campaigns, not only do we find creative ways to bring your brand to life, but we are renowned for our consistency, quick turnaround times, and value for money. To discover how we can help you create an amazing event that captivates your target audience, get in touch with us today.