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The Top 2 Reasons to Make Corporate Clothing a Part of Your Annual Marketing Budget

Ever wondered why so many small to large organisations have made corporate clothing a huge part of their marketing budget? Today, there are many ways to market a business. You could go with above- and below-the-line advertising, direct marketing, or you could choose promotional giveaways. However, not all are as effective as branded corporate clothing.

Today, more and more organisations have started to appreciate just how beneficial branded corporate clothing can be. You see, when it comes to your business, your brand is everything. Not only is it the foundation of who you are and how your market perceives you, but it's your biggest selling point, which is why it needs as much exposure as possible.

But, with competition hot on your heels, it makes no difference whether you have an exceptional product or offer an exceptional service. Today, competition has never been more aggressive, and if you want to stay on top of the game, then you need to pull out all the stops…and branded corporate clothing hits the ball right out of the park. If you’re still undecided, here are two reasons to do it right away.

#1 It Creates a Professional Impression

In the world of business, first impressions last and branded corporate clothing is a brilliant way to make a lasting impression. Unfortunately, today's consumers are fickle and will be the first to slander your brand at any opportunity they get, and in today’s economic climate, no one can afford to leave themselves open to any kind of negative publicity. Also known as power dressing, it's important to dress your employees to look just as powerful as your brand. Take a look at some of the most successful organisations in South Africa and you will see that they all wear corporate clothing because they know that positive impressions are what will sustain their business. Highly praised as a tactical means to make an organisation look professional; when employees wear branded corporate clothing, the perception is one of credibility, professionalism and business, which boosts trust and customer loyalty.

#2 Corporate Clothing Will Slash Your Advertising Budget in Half

Do you know how much money you’re spending each month on advertising and marketing? Research has proven that both television and magazine ads can get your brand in front of millions of people. But apart from a few exceptions, they’re a huge waste of money. Why? Times have changed, and because we’re constantly bombarded by ads all day long, subconsciously, our brains have developed “ad filters” that pay no attention to them. Advertising needs to generate sales, not just buzz, to be worth the cost. Interestingly, many successful South African organisations have learned to thrive virtually ad-free, saving exorbitant amounts of money. How is this possible? They use corporate clothing to market their brand.

Although corporate clothing may cost a little upfront, it has a far longer working life. Acting like a walking billboard, branded corporate clothing is a cost-effective way to get your brand noticed and save your organisation loads of money. While conventional advertisements are likely to convince only a few potential consumers, corporate clothing guarantees repeat exposure that lasts 24 hours a day, 7 days a week and 365 days a year. Over time, potential customers will begin to identify your brand and associate it with your products or services. Yes, branded corporate clothing has the power to draw in new clients without having to fork out hundreds of thousands on advertising costs.

Pretty much like subliminal messaging, corporate clothing offers organisations a wide range of benefits that no other form of advertising and marketing can measure up to. For as long as your branded corporate clothing is worn, your brand is permanently visible advertising your organisation for FREE. So, ask yourself: should you rather invest in TV commercials, radio commercials, magazine ads and flyers, or branded corporate clothing?

Whether you’re a small start-up or a large organisation, if you want to be noticed, reach a larger target audience, create a positive and credible impression, and stand out from your competitors at a price you can afford, then you need to contact BrandUnlimited. Not only will we make your brand come alive, but we’ll also help you save plenty of money. Chat with one of our consultants today.